Calculate and compare the ROI of your marketing actions

Easily calculate the cost per lead (CPL) from participating in a trade fair and compare it to using TraceParts' digital marketing services

This guide contains:

• A definition of the CPL and how to calculate it
• A breakdown of the costs incurred in taking part in a trade show
• The cost of using TraceParts' digital marketing services
• A calculation of the cost per lead and ROI for both actions