--- title: White paper to calculate the ROI of an industrial show VS TraceParts Digital Marketing Services description: Easily calculate the cost per lead (CPL) of an industrial show and compare it to the TraceParts Digital Marketing Services --- [![Logo_TraceParts_White_TransparentBackground_Large_Width400Pixel_RGB](https://go.traceparts.com/hs-fs/hubfs/Logo_TraceParts_White_TransparentBackground_Large_Width400Pixel_RGB.png?width=261&name=Logo_TraceParts_White_TransparentBackground_Large_Width400Pixel_RGB.png)](https://info.traceparts.com)   # Calculate and compare the ROI of your marketing actions ## Taking part in a trade fair VS using TraceParts' digital marketing services **Easily calculate the cost per lead (CPL) from participating in a trade fair and compare it to using TraceParts' digital marketing services** This guide contains: - A definition of the CPL and how to calculate it - A breakdown of the costs incurred in taking part in a trade show - The cost of using TraceParts' digital marketing services - A calculation of the cost per lead and ROI for both actions ![ROI-DMS-LP](https://go.traceparts.com/hubfs/ROI-DMS-LP.png "ROI-DMS-LP") ### Download the guide to discover the marketing action generating the highest ROI A question? Contact Us! TraceParts S.A.S Parc Eco Normandie 76430 Saint Romain France +33(0)232 794 426 [info@traceparts.com](mailto:info@traceparts.com) About TraceParts TraceParts is a leading 3D digital content provider for Engineering, Design, Purchasing, Manufacturing and Maintenance processes & operations. TraceParts offers digital marketing services to help part vendors, 3D printing suppliers, software and computer hardware vendors promote their products and services and generate high-quality B2B sales leads. Follow us [![](https://info.traceparts.com/wp-content/uploads/2024/03/x-twitter-hubspot.svg)](https://twitter.com/traceparts) © copyright TraceParts S.A.S. 2026 - All rights reserved. [General Terms of Use & Privacy Policy](https://info.traceparts.com/legal/general-gtu/) - [GDPR compliance](https://info.traceparts.com/legal/gdpr-compliance/)