Preferences and purchasing habits in the industry


The purchase process has changed.

Nowadays, the behavior of buyers in the B2B sector is becoming almost identical to that of buyers in the B2C sector.

Though, there are still some differences between them.

For example, the B2B purchase process is motivated by reason and logic, whereas the B2C process is more about buying on impulse.

Download the infographics “Top 10 preferences and purchasing habits in the industry”